Proof policy
How 1st Position Ranking Verifies Proof
Claims are separated into candidates, legacy-unverified evidence, verification-needed records, verified public proof, rejected records and retired evidence.
Testimonial
- Person identity or approved anonymized identity
- Relationship to 1st Position Ranking
- Original source or direct confirmation
- Explicit permission for public display
- No unsupported quantitative or comparative claims
Portfolio Item
- Client or owned-brand relationship confirmed
- Work scope confirmed
- Current destination URL reviewed
- Logo/image use permission or owned asset
- No implied results beyond documented scope
Case Study
- Situation and objective documented
- Services and implementation documented
- Observation period stated
- Baseline and result source identified
- Limitations and confounding factors disclosed
- Client permission or approved anonymization
- Quantitative claims reconciled to first-party evidence
Source-of-Truth Order
- Collected revenue / verified transactions
- Accounting, ecommerce or payment records
- CRM closed revenue and opportunity records
- Qualified calls, appointments and sales-qualified leads
- Server-side or first-party attribution
- GA4 and Search Console
- Advertising platforms
- Third-party estimates
Non-Negotiable Guardrails
- Do not publish a legacy testimonial merely because it was previously public.
- Do not convert a client logo or website screenshot into a performance claim.
- Do not add aggregate rating schema from self-curated testimonials.
- Do not claim rankings, revenue, leads, ROI, traffic growth or AI citations without evidence.
- Preserve historical source pages in the database while replacing public rendering non-destructively.
- PhoenixiTek work should be identified as related-brand heritage when appropriate, not represented as an unrelated current client.
- James R. Ward authority may contextualize strategy and leadership but cannot substitute for client-result evidence.
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