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1PR Research Methodology

1PR Labs
Research protocol

1PR Research Methodology

The operating standard for transparent first-party SEO, GEO, CRO and acquisition experiments.

  1. State the business or discovery question.
  2. Define the hypothesis before looking at outcomes.
  3. Record the baseline, date range, environment and measurement source.
  4. Change as few meaningful variables as practical.
  5. Record confounders, implementation changes and data-quality limitations.
  6. Publish the result even when it is neutral or contradicts the hypothesis.
  7. Separate observations from causal claims.
  8. Connect commercial tests to qualified outcomes where possible.
Publication rule

Do not convert a protocol into a claimed result. A study page must identify the actual method, data source, observation window, limitations and conclusion.