Research protocol
CRO Experiment Protocol
A conversion-testing standard centered on qualified business outcomes rather than superficial click lifts.
- Define the user problem and target behavior.
- Choose the deepest reliable conversion metric available.
- Document baseline conversion and traffic quality.
- Define the change and test hypothesis.
- Avoid calling noisy or underpowered changes conclusive.
- Evaluate qualified lead/customer impact, not clicks alone.
- Record implementation, date range and limitations.
Publication rule
Do not convert a protocol into a claimed result. A study page must identify the actual method, data source, observation window, limitations and conclusion.
Recent Comments