Business Growth through Digital Marketing
The foundation of your business should be strong and stable, with plenty of room to grow as time goes on. This is true in the physical world as well as in the digital world, and if you’re looking to see your business grow over time, it’s essential that you get started with digital marketing right away. If you want to learn how to make this happen, check out this guide on how to grow your business with digital marketing.
Invest in content creation
Regardless of your industry, digital marketing allows you to reach an audience that is always on and eager for content. Make sure you’re staying up-to-date on what’s going on in your space—and creating new and interesting content that will help potential customers learn more about your products and services. This strategy will allow you to gain loyal followers, increase engagement, and reach a larger audience at scale—all leading to organic growth for your business.
Here are some strategies you can use to increase your online presence and encourage organic growth:
§ Write a social media post on a topic that’s relevant to your business—such as an industry news story or stat—and link back to one of your company’s blogs.
§ Use Google AdWords (GA) advertising, a platform designed for digital marketing, to reach potential customers at scale.
You can also hire a digital marketing agency to take care of your content creation for you. Make sure to do your research so you end up working with a company that knows what it’s doing and has experience handling your industry.
Investing in content creation is one of the best ways you can help grow your business. You’ll be able to tap into new markets, reach more customers, and improve brand recognition—which will only help increase your organic growth over time.
Find your target market
If you’re looking for organic growth, it’s important to first figure out who your target market is. Are you selling digital products?
If you’re selling physical products, who will be your customers? Are you interested in local or international sales? If you don’t have a clear sense of who your target market is, it’s unlikely that any digital marketing strategy will lead to profitable growth.
If you’re selling digital products, you’ll need to focus on your audience. Are they in a specific age group? What type of products are they interested in? Where do they spend time online? Defining these attributes will help you create a marketing strategy that works for them.
Engage with your audience
If you want your business to grow, you’re going to have to connect with your customers. Social media is one of the best ways to do that. If your audience is on Facebook and LinkedIn, share content on those platforms regularly—at least once a day, or several times a week. If they’re on Twitter and Instagram, use those channels in conjunction with your other strategies. To reap rewards from social media for business growth, you have to show up!
Another great way to reach your audience is through video. YouTube allows you to create videos which can serve as content for your website, social media channels, and more. Other video platforms like Facebook Watch, Twitter’s Vine, Instagram TV and Pinterest are also becoming viable options for business growth through digital marketing . Each platform has its own rules and regulations, so check out their websites before uploading. What works on one channel might not be what will attract viewers on another.
Podcasts are a relatively new form of digital marketing, but they’re already playing an important role in business growth. According to research by Edison Research, 46 million Americans listen to podcasts on a monthly basis. When you include all age groups, that number rises to 70%! Whether you’re sharing podcasts in person or posting them online, it’s crucial that your content is easy for customers to find and access—and interesting enough for them to keep coming back.
If you want your business to grow through digital marketing, you need to engage directly with your audience. This can be a great opportunity for them to get know more about you and what makes your brand special. It can also be a chance for you to show that you’re listening and make a personal connection that will encourage return visits.
Facebook Ads for Business Growth
Facebook ads can be a great way to grow your business, as long as you learn how they work and test out different advertising campaigns. With Facebook’s ad platform, you can choose certain demographics who will view your ads based on their interests and location. On top of that, you can craft an ad by deciding which types of businesses you want yours to be associated with and what kinds of images are most likely to draw interest. Best of all? These platforms are free for small businesses!
While these ads can be a great way to increase your business’ revenue, they do have one drawback: You’re essentially advertising in a public space. If you want to know how Facebook ads work, or whether they can help grow your business, keep reading for more information.
What are Facebook Ads?
Facebook offers three different types of ads for businesses: brand, lead generation, and app. Each can be used for a number of purposes.
Instagram Stories – Boosting Sales
Instagram Stories is a fun, casual way for users to share photos and videos of their daily lives. With over 400 million active users, it’s one of Instagram’s most popular features. Use it wisely by sharing a promotion or product giveaway on Stories. If you choose to share something that requires more explanation than Stories allows (like in-depth reviews), link directly from your Story back to your post on your main Instagram feed.
An easy way to boost engagement, interact with followers and draw more traffic to your products is through Instagram Stories. This feature was introduced in August 2016, and lets users add text, photos or videos directly from their mobile device. Each story lasts for 24 hours before disappearing into an archive that can be viewed by anyone who follows you on Instagram.
Instagram Video Ads – Boosting Sales: In January 2017, Instagram rolled out video ads as a new ad format.
As of June 2017, video ads can be up to 15 seconds long and are skippable after five seconds. In order for brands or business accounts to create a video ad, they must first link their Instagram account with their Facebook account.
Instagram Video Ads – Boosting Sales:
Video ads are a relatively new ad option, but they’re a great way to visually convey what your business is all about. And by promoting your latest products or services on Facebook and Instagram, you can build brand awareness and drive sales.
Use Influencer Marketing
Getting your products or services in front of influencers is one of the best ways to boost your visibility. In fact, 43% of B2B marketers reported influencer marketing as their top lead-generation strategy last year. Some marketers find these folks on social media and ask them for a review, but that’s like asking a stranger to dinner without knowing much about them—it can be more effective to do some research first.
If you’re not sure where to start, try LinkedIn. The site has an Influencer tool that allows you to search for any influencer and find their contact information. It also lets you see who they’re connected with, giving you a good idea of how you can approach them if your profile is compelling enough. With more than 467 million users worldwide, it makes sense to start here. Next step: Reach out!
Once you’ve reached out and made contact, be prepared for your outreach to fall flat. Most influencers receive dozens of requests a day, so rejection is a reality. It may take a handful of attempts to get someone on board—be patient! If they do agree, though, be sure that you have all of your material ready: product images, press release copy and more.
Optimizing Google My Business page
If you want your small business to have a solid foundation for digital marketing, it’s important that you take advantage of Google My Business. This free platform lets you create and manage a profile for your business on Google, as well as engage with customers who are searching on Google Search or Maps. Creating a compelling and useful profile is key if you want customers looking online for your services or products.
Optimizing your Google My Business page takes some time and effort, but if you follow these steps and set up a compelling profile for your business, you’ll be well on your way to reaching more customers online. The work you put in will be worth it as local search drives more traffic than ever before.
The next step is to share your Google My Business profile across all of your social media channels and link back to it from your website. By having a central location for everything, you’ll be able to encourage customers looking online for local services or products in your area. You can also create an email signature that includes a link directly back to your Google My Business page, so you can start converting more leads into customers in no time.
Remember that your Google My Business page will be a key piece of your digital marketing strategy. It’s worth investing some time and energy into creating a solid profile that can benefit both you and your customers. As long as you’re consistent in updating, managing, and sharing it across all of your online channels, you’ll soon start seeing an increase in traffic from local searches.
Optimize Organic Search Results
If you’re looking for organic (non-paid) traffic, optimizing your site for organic search is crucial. Google and other search engines rank sites based on their relevance to specific keywords or search terms, so it’s important that your content uses those terms appropriately. This can include use of appropriate internal and external links throughout your site, well-written meta data (especially for long-tail keywords), and a focus on creating useful information that users will want to read.
Another good way to generate organic traffic is through social media. Facebook and Twitter are great channels for both promotion and lead generation. Simply posting a link to your site or content can drive traffic, but you can also use those networks as a platform for targeted advertising, which has been shown time and again to be effective.
There are also paid advertising options available. Display advertising, like banner ads, are highly targeted and allow you to reach users who are actively searching for information on a topic related to your business. Other options include affiliate marketing, which allows you to generate revenue from other companies’ products and services, and pay-per-click (PPC) advertising, in which you bid on keywords relevant to your product or service.
Monitor your growth
If you want your business to be more successful, then you need to pay attention to what’s working and what isn’t. Regularly check on your key metrics and make sure that they are growing in a way that makes sense for your business. If something’s not working, shift gears so that it does; if something is flourishing, keep doing it!
If you’re looking to grow your business, it’s vital that you track the number of key metrics. By paying attention to them on a regular basis, you can ensure that your efforts are resulting in real growth for your company.
Once you’ve set your digital marketing goals, it’s time to monitor how you’re doing against them. While all growth is good, there are different ways that businesses measure and track growth—and your approach will depend on what metrics matter most for your business.
If you want your business to grow, you’re going to need to grow your customer base. And as it turns out, growing a customer base doesn’t have to be expensive or time-consuming. By using affordable digital marketing strategies, like email and content marketing, you can learn how to grow your business without breaking a sweat. All it takes is some planning and creativity—two skills we know you possess! It’s not too late for you.
So what are you waiting for? Get started today, and reap all of these amazing benefits! You won’t regret it.
Make your business dreams a reality by adopting affordable digital marketing strategies. Let us know how they work out for you in our comments section below! We always enjoy hearing from our readers. Have some tips of your own that have worked well for you? We’d love to hear them!
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