Turn Marketing Assumptions Into Better Planning Inputs.
Use practical calculators and diagnostic tools for SEO economics, lead value, acquisition cost, attribution discipline and AI-search readiness. These are decision aids—not guarantees.
Use Your Own Numbers.
The more reliable the inputs, the more useful the output. Where possible, reconcile planning assumptions with accounting, CRM, analytics and verified customer outcomes.
SEO ROI Scenario Calculator
Estimate the monthly customer revenue and gross profit associated with an organic-traffic scenario.
Open tool →Lead Value Calculator
Estimate expected gross profit per qualified lead from close rate, customer revenue and gross margin.
Open tool →CAC & LTV Calculator
Estimate customer acquisition cost, gross-profit LTV and LTV:CAC using your own operating inputs.
Open tool →ROAS vs Contribution Calculator
Compare platform-reported ROAS with estimated gross profit and contribution after media and other campaign costs.
Open tool →UTM Campaign URL Builder
Build consistent tagged campaign URLs for source, medium, campaign, term and content.
Open tool →AI Search Readiness Assessment
Score foundational readiness across entity clarity, source quality, structured answers, authority and measurement.
Open tool →Need the Diagnosis Behind the Number?
A calculator can model an input. The Growth Audit identifies which constraint is actually worth fixing first.
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